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Organic Agriculture Revitalization Strategy

Organic Agriculture Revitalization Strategy

OARS Abbreviation small

The Organic Agriculture Revitalization Strategy (OARS) is an initiative that is re-envisioning organic food and agriculture – now a nearly $50 billion mainstream market – as an inclusive economic development strategy for revitalizing rural places. 

Developed by Croatan Institute and Earthwise Organics with initial support from Organic Valley’s Farmers Advocating for Organics program, OARS convenes regional partners to identify business and economic development opportunities in certified organic value chains and then to mobilize capital to help build resilient rural communities through regenerative agriculture.

The first OARS pilot project focused on a 28-county region on the coastal plain of northeastern North Carolina, and learnings from the pilot are now being leveraged into a new national replication phase, with regional replications being developed around the U.S., in the upper Midwest, on the west coast, in the Heartland, and in other parts of the South. 

To learn more about OARS and opportunities for implementation and regional replication in other geographies, please click here. For more information about potentially partnering on OARS, please contact OARS co-founder and senior strategist Josh Humphreys at



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Relevant Publications

Investing in Regenerative Agriculture across Asset Classes

Investing in the Expansion of Organic Food and Agriculture in Northeastern North Carolina

Financing Resilient Value Chains through Total Portfolio Activation

Creating Sustainable Returns and Strong Communities

The Emerging Eco-System for Impact Investing within Southern Rural Value Chains

Practices at the 100 Largest and Most Influential U.S. Companies